Mailchimp AI

Email marketing and automation platform with AI

★★★★★ (0 reviews) Free Email Marketing
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Overview

Mailchimp is an all-in-one email marketing and automation platform that has grown to include landing pages, social ads, customer journeys, and AI-powered creative and content tools. Its generative AI features (including Intuit Assist) help users draft copy, generate creative, and optimize send times. It offers a free plan plus paid Essentials, Standard, and Premium tiers.

⚡ Email Marketing 💵 Free — Mailchimp has a free plan (250 contacts, 500 monthly emails); paid plans are Essentials from $13/mo, Standard from $20/mo, and Premium from $350/mo. 📅 Listed 10 Jun 2026

✨ Features

AI Creative Assistant

Generative AI (Intuit Assist) helps draft email copy, generate designs, and personalize content.

Customer Journey Automation

Multi-step automations with branching logic let teams build marketing journeys.

Predictive Segmentation

Behavioral and predictive segmentation targets the right contacts for each campaign.

Send-Time Optimization

AI recommends optimal send times to improve open and engagement rates.

⚖️ Pros & Cons

Pros

✓ Free plan available to get started
✓ Broad all-in-one feature set with strong automation
✓ Large template library and many integrations

Cons

✗ Free plan capped at 250 contacts / 500 sends
✗ Costs rise steeply as lists grow

💰 Pricing

Free

Free

  • 250 contacts and 500 monthly emails
  • Basic email tools with Mailchimp branding
  • No multi-step automation

Essentials

$13/mo

  • From 500 contacts and ~5,000 monthly sends
  • Up to 3 audiences
  • A/B testing and basic support
Most Popular

Standard

$20/mo

  • Multi-step automation with branching logic
  • Predictive segmentation and send-time optimization
  • Generative AI creative assistant

Premium

$350/mo

  • From 10,000 contacts
  • Advanced segmentation and analytics
  • Multivariate testing and priority support

Categories

Email MarketingMarketing