Overview
Lavender is an AI email coach that analyzes billions of emails to help sales reps write better, more personal cold emails in real time. It scores emails 0-100 on factors like length, tone, reading level, personalization, and CTA quality, then suggests rewrites to boost reply rates. It also offers an AI sales agent (Ora) and integrates with sales tools, with a free tier plus paid plans.
✨ Features
Real-Time Email Scoring
Emails are scored 0-100 on length, tone, reading level, personalization, and CTA quality.
AI Coaching and Rewrites
Lavender suggests specific rewrites and improvements to lift reply rates as you type.
Lavender Anywhere Extension
A browser extension brings coaching into Gmail, Outlook, and other tools.
Ora AI Sales Agent
Ora drafts emails based on top-seller patterns so messages don't read like generic AI spam.
⚖️ Pros & Cons
Pros
Cons
💰 Pricing
Basic
Free
- Up to 5 email reviews per month
- Core AI email coaching
- Try AI scoring and rewrites
Starter
$29/mo
- Unlimited email analysis and AI recommendations
- Lavender Anywhere browser extension
- Core AI writer
Pro
$49/mo
- Everything in Starter
- Integrations with Outreach, Salesloft, HubSpot, Apollo
- Priority support
Teams
$69/user/mo
- Team analytics and reporting
- Shared templates
- Collaboration features